6 More Tips For Raising Your Search Engine Rankings

Whether your site is profitable or not with PPC advertising, search engine rankings are an important factor to consider in improving profitability. The higher you are on a variety of search engines, the better off your profitability.

Whether your site is profitable or not with PPC advertising, search engine rankings are an important factor to consider in improving profitability. The higher you are on a variety of search engines, the better off your profitability.

1. Site Navigation

The navigation menu that appears on your website should include your page’s titles if possible. Also, your sites navigation should be consistent and on every page so that not only people may easily navigate your site, but search engine spiders as well.

2. Choose Less Popular Keywords

Don’t just use the most popular keyword phrases – the market is so competitive that you should be sure to include some special keywords relative to your website. This is especially true if you are just starting to market your site on the web.

3. Choose Related Links

Make sure that you don’t have a lot of irrelevant links on your site. The more closely the links on your site are related to your site, the better the chances of being ranked well in search engines.

4. Update Your Content

You need to periodically update the content of your website, even if it’s only a slight change. Search engine spiders give better rankings to sites that update content often.

5. Don’t Oversubmit

You need to consider the fact that many search engines don’t like automatic submissions or multiple submissions. Therefore, submit only once and don’t use a whole slew of submitting software.

6. Subscribe To and Read Search Engine Relevant News.

Always be on a look out for SEO news – staying up to date and using the latest techniques will help you stay one step ahead of your competitors.

When it comes to massive profitability, high search engine rankings can’t be beat. Keep on top of the game and you will be happy you did.

5 eBay Selling Tips for Newbies

Want to make sure you actually come ahead selling on eBay?  These 5 tips will help you keep your eBay profits.

I’m directing this article to those who are just starting their eBay Selling Venture.  Whether you’re selling books, DVDs, CDs, collectibles or clothing, all things (with the exception of eBooks and services) need to be mailed.   And it’s the postage, handling fees and mailing that seems to cause a great deal of angst among new sellers.

You’ve heard the advice – don’t overcharge for shipping.  That is very good advice, indeed, as nothing turns off potential buyers like sellers who gouge you on the shipping costs.  It’s also a practice that can rack up bad feedback.

However, I’m going to play Devil’s Advocate here and suggest that you don’t go overboard and give so much of a break on shipping that you’re chipping away at your profits.  It’s good to remember the “hidden costs” of shipping:  bubble wrap to secure your breakables, tape, shipping envelopes, boxes, etc.  Then there’s the gas you put in your car to take all those trips to the post office.

You might think I’m being cheap, but, if you added up all your eBay expenses for the year (as some did for their recent taxes) you might be shocked to see how all the packing materials and gas for your car added up and took a little chunk out of your eBay profits.  And, believe me, they do add up.

Some people are even more surprised to find they underestimated the weight of their packages, causing their profits to shrink even further.

How can you be fair to both you and your buyers?

1.  Buy a scale.  It may sound simple, but purchasing a scale can save you a bundle in shipping.  If you’re just eyeballing the weight of the package, you can often times guess too low, and be in for quite a shock when you go to the post office and see the package is going to cost twice what you thought to ship.

2.  Know the dimensions of your packaging before listing the item.  Some packages cost more to ship because of their dimensions.  Knowing the weight alone isn’t enough.

3.  Offer the buyer a variety of shipping methods.  Some prefer speedy delivery with Express mailing, while some prefer to save money with parcel post even though the wait is longer. It’s always a good idea when using parcel post or other slower ground shipping to alert the buyer by email that it can take anywhere from 8 to 10 days.

4.  Save yourself money whenever possible by using boxes that have been used.  Most stores are more than happy to let you rummage through their old boxes and take some home with you.  But, do remember to choose boxes that are presentable, secure and strong enough for your items.  And, if you have breakables, don’t skimp on the bubble wrap.

5.  Give yourself a small handling fee that will cover your expenses.  Some sellers add on an additional $1 or $2 to the shipping fees for their handling fees (depending on the cost of the item and how much packaging you have to use).  I really advocate doing this because your expenses will add up if you do a lot of selling on eBay.  Be sure to be upfront with your buyers that you have a small handling fee so they can’t complain about it later.

Being fair to both yourself and your buyer will keep you both happy, and keep more of your profit in your pocket.

“Facebook: $750 Mil in Hand Worth More than $2Bil in Sky”

Facebook.com is essentially an online medium of communication for college students and high schoolers.  For its valued reach Zuckerberg and his crew of Harvard dropouts (taking their cue from Bill Gates, no doubt) must be looking for Google-sized compensation, but the two billion dollar figure is arbitrary and difficult to justify.

It came up conversationally, but I believe I’m the only person at my company to have firsthand experience as a user of Facebook.com.  It was kind of funny to have all these online advertising professionals asking me all about the website everybody used in college.  Didn’t they get the memo?  I’m new.  I should be asking the questions around here.  The subject of Facebook.com is an interesting one that’s worth a closer look.

Without question 2005 was the year of MySpace.  Before Rupert Murdoch’s $580 million social networking venture took the interactive world by storm, it’s difficult to believe that even the most optimistic of the billionaire’s lackeys would have predicted that new acquisition would more than quadruple its reach within a matter of months.  With 23.5 billion page views by February, MySpace became the second most trafficked site on the Internet.

Murdoch’s success naturally generated buying interest in anything deemed online social networking.  One proposed deal in March 2006, was Viacom’s unsuccessful $750 million bid for Facebook.com, the phenomenon started by wunderkind Mark Zuckerberg.  After Facebook.com declined the offer, its founders pegged Facebook.com’s worth at two billion dollars.  Perhaps the brilliant sparks from MySpace’s success has blinded Facebook.com to the flipside reality of Friendster’s paradise lost.  There’s a real chance Facebook won’t see an offer this generous again.

Facebook.com is essentially an online medium of communication for college students and high schoolers.  For its valued reach Zuckerberg and his crew of Harvard dropouts (taking their cue from Bill Gates, no doubt) must be looking for Google-sized compensation, but the two billion dollar figure is arbitrary and difficult to justify.  Perhaps Facebook is emboldened by their own wise decision in not selling to Yahoo for $15 million in 2004.

Zuckerberg was likely trying to establish a market value for his creation, not an unwise move on the face of things.  However, Viacom’s offer was not by any stretch of the imagination pocket change and the number of entities that can and will double the bid Facebook already got is finite.

Facebook’s traffic numbers, as referenced on Alexa.com, during the last three months are not encouraging; that is, if the goal is to fish for more and greater buyout bids.  The numbers actually have trended downward since March, anathema for enticing hyper bidding growth.  These diminishing statistics can be at least partially attributed to the cyclical nature of the school year since Facebook, after all, is geared towards the college student.  It doesn’t matter how great the product is, it won’t keep students from doing their own thing during summer vacation and this yearly dip is potentially damaging.

Seeing as how fast online fads can expand and contract in social networking as we’ve seen in its short time span, what if the numbers don’t come back?  What if something new pops up in two months that steals Facebook’s thunder?  (And, again, MySpace’s success serves as good reason why this thunder is worth stealing.)

Facebook.com’s success has also been marred with some controversy that could taint its popularity with students.  At Syracuse University a flap over freedom of expression ensued when a Facebook.com group went overboard in critiquing a student teacher and ended up with expulsions from the class and social suspension before three students transferred.  After Penn State’s football team beat Ohio State this year students rushed the field and made a ruckus.  Overwhelmed police made only two arrests that day, but later in the week they logged onto Facebook.com and, like Canadian Mounties who always get their man, got plenty of names and faces and photos from the info posted by students about their on-field shenanigans.  Kids talk and these stories spread like wildfire, which may affect Facebook.com negatively – they can’t control misuse of their product and the negative repercussions that come from it.

The future is promising for the social networking business space and I don’t believe Facebook.com is doomed.  Still, given the nature of short-lived and over-hyped dotcoms, Facebook may have reached their growth climax this school year, with possibility for expansion and success only contingent on acquisition.  Time may not be on their side because as the pages of the calendar turn there will doubtlessly be new fads and trends that will threaten to make something else the “Next Big Thing” at Facebook.com’s expense.   The clock is ticking.

Adsense Income…3 Easy Steps!

If you are looking for a faster way to get sites up I would recommend buying some of the ready made Adsense sites, Most of them are well built with all the bells and whistles and not very expensive.

1. You need to sign up for an Adsense account. It’s a simple process, but you will have a short wait while your site is approved. Once your website is approved you are free to use Adsense ads on any site you have, but just because you don’t need to have the other sites approved you will still need to make sure you are following the Adsense terms. They are very strict and if you are caught breaking their terms you stand the risk of having your account suspended.

2. Building your pages will be your next step. The key to this is finding a keyword that has a lot of demand, but not a lot of competition. If you want to go the free route you can use nichebot to find the demand and the competion. If you have the money you will get a much better selection of keywords with Wordtracker. You want to use the keyword in the title of your page and in the body of the page a few times. For content you can write your own or you can visit an article directory and find a good article to use on your page, if you do that look for an article that has your keyword in the body a few times. If you do use someone elses article be sure there bio is included on your site, that is the reason they allow you to use their article.

3. We are ready to add the Adsense ads to the site now. You are allowed to use three ads, A good placement of the ads should be one at the top of the page, one vertical ad on the right side, and one ad at the bottom. If you decide to use just one ad I would put it at the top of the page. The Asense ads will have a border around them, but most people remove that by changing the color of the border the same color of the page, so if your page is white just change the border color white and you won’t see the border. You want the ad to blend in to your page as much as possible.

Ok, now it’s just a matter of just waiting for traffic and you can start getting paid each time someone clicks on the Adsense ads. It may take awhile to get your pages indexed, so in the mean time you might need to write a few articles  to get a little traffic to your site. There are other ways to build sites, some people use programs that will build thousands of pages quickly, but I think the search engines have been able to identify most of those types of sites so I don’t recommend using them. If you are looking for a faster way to get sites up I would recommend buying some of the ready made Adsense sites, Most of them are well built with all the bells and whistles and not very expensive.

Good Luck!

“Essential” Clickbank Traffic Secrets You Need To Know To Achieve Monster Sales!

For an affiliate what is the one most important and vital aspect to sales? The answer is traffic. Or rather, the quality of traffic or prospects you send through via your affiliate link. Now I hear you say “but that is only possible with Adwords!” Surprise, surprise not only is do we not need Adwords, these 2 methods taught here are also free!

One of the single most powerful and free ways to grab targeted traffic is definitely writing articles. Articles like this that you are currently reading serve many purposes.

Firstly, it establishes your position as an “authority” of the subject and also increases your brand name (or your name for the matter). Secondly, the link that is attached at the author resources box is intimately related to this content you are reading. People are more likely to buy after they are “warmed up” to the idea. This is called “pre-selling”. Thirdly, it builds up many one way links thus pushing up traffic and increasing your status amongst search engines. Now tell me why this isn’t a great tool?

How do you go about it? Well say you are promoting an article submission software. Naturally you should write an article on article submission and offer some useful and insightful tips. Churn out at least 2 articles a day submitting it to at least 5 article directories for a month everyday. This is such a powerful method of getting sales.

Which article directories to submit to?
There are thousands out there! For starters you can take down the address of this article directory. Hey I submitted my article here so it must have worked!

Remember this is a totally free medium to get high quality traffic. There are many software out there that instantly submit your articles to hundreds of directory saving you the hassle of doing it yourself if you find it too tedious.

Another method is to participate actively in forums. Again the benefits are quite obvious. You gain tons of back links and you also gain credibility in your niche within the community. This is again, a great way to brand yourself. Remember to genuinely contribute and make intelligent discussion – people will tend to look at your signature more.

Next is to develop a powerful signature with a link to your website in it. Many people overlook this point; your signature is the ‘link’ between the forums’ traffic and your site. That having said, these are not the only ways which you can get free targeted traffic. There are many more ways! Do your research and start exploding your sales.

3 Steps To Getting Listed In The Search Engines

You’ve just finished putting in all kinds of effort towards getting your website online. You’re ready to take orders and make sales. The only problem is… No one can find your website! You need to get listed in the major search engines in order to get visitors to visit your website. What can you do? Follow these 3 steps and the search engines will know about your site in no time at all.

1. Write an article related to the main topic of your website.

Not sure if you know…

You’ve just finished putting in all kinds of effort towards getting your website online. You’re ready to take orders and make sales. The only problem is… No one can find your website! You need to get listed in the major search engines in order to get visitors to visit your website. What can you do? Follow these 3 steps and the search engines will know about your site in no time at all.

1. Write an article related to the main topic of your website.

Not sure if you know enough about writing to write an article? Don’t worry about being perfect. Write about what you know. Keep the article short, between 300-600 words long. When you write the article, give out general information that anyone would gladly post on their site as valuable content. Don’t try to sell your product or service in this article.

Remember the goal of the article is for you to get a valuable link back to your website, not to make a sale. In fact, if you try to make a sale in the article, most webmasters will not want to publish your article on their site. The whole goal of writing articles is to get your articles on as many websites as possible with a link pointing back to your site.

2. Include a resource box at the end of the article with your website link in it.

If you’ve created a good general information article that is relevant to the topic of your website, you are ready to create your resource box. Keep in mind here to get to the point quickly. It is usually considered fine to promote your product or service in this resource box but it is necessary to keep it short. You should remember that the main point of including this resource box is to get a link going back to your website. The secondary purpose of the resource box is to get readers of your article to click through and visit your website.

When including a link in your resource box, make sure that one of your links includes the main keywords of your home page. Keywords are a fancy term for the phrase or words a visitor will type in to find your website. Make the keyword the clickable portion of the link instead of your web address. Put this keyword text in between your html anchor link.

3. Submit your article to the major article directories.

Once you’ve created your article, submit it to the major article directories to get the article distributed on as many websites as possible. Some major article directories include EzineArticles, ArticleCity, <a href=”http://www.zapcontent.com”>ZapContent.com</a> and Isnare. Some services like Isnare will even distribute your article for you for a fee.

Do these three steps and search engines will find, crawl, then list your website in their listings. It’s as simple as that!

3 Steps To Getting Hundreds Of Backlinks To Your Website Absolutely FREE

This article explains 3 simple steps to getting hundreds of backlinks to your website absolutely FREE and send you Targeted traffic to your website at the same time.

Link Popularity as you know plays a BIG part in your websites ranking within the Search Engines.

So, the basic breakdown is, the more links pointing to your website, the higher up the search engines will rank your website.

More importantly though is getting those High PR websites linking back to yours.

The question at hand is… “How can I get those High PR links without having to buy High PR links and/or spend countless hours surfing the web for link partners with the possible potential of being denied?”

And as webmasters, we can not afford to waste time, especially if your starting out on a part time basis.

We must utilize every minute we can to getting the most out of our efforts.

So with that being said, I’m going to reveal to you the ‘Back Door’ strategy I use for getting those High PR links to your website Absolutely FREE and have them begging you to come back.

And the cool thing is this can be done following these 3 steps I’m about to mention so pay attention because if you do just this, you will not only get hundreds of backlinks to your website, you’ll also get hundreds, if not thousands of Targeted visitors to your website at the same time…

…all for FREE!

Are you ready?

Good, because I am.

Step #1. First you must write an Article.

The first step is to write an related article about your Product or Service that draws the reader in and gets them to click through to your website once they finish reading it to find out more about you and your Product or Service.

Now, your probably wondering why you have to write an article.

Well, it’s real simple actually because what do you get to put at the end of your article?

Your ‘Resource Box’ with your website information and most important of all… your URL pointing back to your website.

So when someone chooses to publish your article in their newsletter or on their website, blog or article directory, they MUST add your ‘Resource Box’ with your website information and URL.

I know some of you are saying… “I don’t know how to write an article” … well, your not alone.

Here are a few resources I’ve put together for you so you can get the basic idea of How-To structure your articles with ease or get someone else to write them for you.

The first is an article I wrote called… THE 7 Step Formula For Writing POWERFUL Articles In Less Than An Hour.

It will show you How-To structure your articles for easy writing. http://www.internetwondersezine.com/article_11.html

The second resource is Elance.com – http://www.elance.com – which is basically a place where you can go and submit a project by category and freelance writers, etc. will then bid on your project. You pick the winner and you set the budget.

This will get you started in the right direction.

Remember, your article is the Nuts and Bolts of this ‘Back Linking’ strategy, so make sure you put some effort into it to get it as much exposure as possible.

Step #2. Submit your article to Article Directories.

This is the next step and an important one at that because this is where your article or articles are going to get picked up by website owners and/or ezine publishers who are in constant need of fresh, quality information to feed their audiences hunger for information.

There are literally hundreds of Article Directories out there and thousands of ezine publishers looking for quality content on a daily basis. And if they choose your article for publication, they must include your ‘Resource Box’ with your websites information and URL.

It’s all about the numbers. The more Article Directories and websites you submit your articles to, the more potential Backlinks you’ll get to your website.

And since Article Directories have recently adopted RSS(Real Simple Syndication) technology into the mix your articles will even get More mileage without you lifting a finger, creating even more Backlinks to your website.

More on RSS in a minute.

Are you starting to see the Power behind writing your own articles.

I hope so.

Step #3. Create your own RSS Feed for your articles.

This last step is a very Powerful step as well.

What you need to do is set up your own RSS Feed for your articles.

Now, if you don’t know what RSS is here’s the basic definition…

RSS is by definition – an acronym for ‘Real Simple Syndication’ or ‘Rich Site Summary’, and the .XML extension is the format used for distributing your news headlines via the Web, which is known as ‘Syndication.

‘Syndication’ is where the TRUE power of RSS is unleashed, getting your message or information across the web in an INSTANT to websites, subscribers and/or readers who subscribed to your RSS Feed.

The easiest way for you to do this is to set up your own Blog either through…

WordPress.org – http://www.wordpress.org

Or through…

Blogger.com – http://www.blogger.com

WordPress is a little more advanced so I recommend if you don’t have alot of experience with Blogs or installing scripts that you go set up a Blogger blog which will only take you less than 5 minutes to do.

I’m just giving you some options, that’s all.

Once you’ve set up your Blog the only thing left for you to do is add you articles.

TIP: Make sure you hyperlink your URL and use Anchor Text with your most targeted keywords. By doing this the Search Engine spiders will rank your website higher under that keyword term you specify in your Anchor Text.

After you’ve added your articles all you have to do now is submit your new RSS Feed to RSS Directories and RSS Search Engines.

Here’s a few resources for you to get started with.

Ping-O-Matic – http://pingomatic.com

RSS Top 55 – http://www.masternewmedia.org/rss/top55

That’s it.

Now I know I dumped alot of information on you within this article so just take it Step-By-Step because once you implement it properly it will benefit you for years to come with Backlinks to your website and FREE targeted traffic via the Search Engines, Website Owners and eZine Publishers.